Your startup needs strategies that work

We are a group of entrepreneurs, technologists, marketers. We have done startups many times over.

We know what it takes to build a scalable, resilient, reliable, and affordable strategy that results in success.

Let us discuss your idea

Our Services

We walk you through the whole process of starting up and establishing the foundations for success.

First Step

If you have an idea, and you want to know how to go about establishing a company, we can help you with that. If you already have a company set up, you can skip to the next step.

Business Plan

Business plans are important – they help you validate & polish your idea, help you identify pitfalls & roadblocks early on, and keep you on track. We can help write your first or improve your existing plan.

Technology Strategy

We do not realize but every business is a tech business. A lot of time even if you have a technical founder, an outside view helps you strategize a technology landscape that fits your business goals.

Talent Match

We have an extensive network of talent and we can find the right people to turn your idea into a product. May be you need a co-founder or you need the first set of employees, we know where to find them.

Growth Strategy

We have done it in the past and we know what it takes to build a successful strategy for growth. We help you identify your customer persona, define markets, and draft your first marketing strategy.

Launch Plan

Every business is unique. We help you identify the steps leading up to a successful product launch. We have done it for ourselves, many other startups and we can help you too.

Frequently Asked Questions

What if I only need a technology strategy?

Not all startups are in the same stage. Some just need technology or just a growth strategy. Although we offer various types of services, you will in the end choose where and how to engage with us.

How much do you charge?

No two ideas or no two startups are equal. It depends on what you are building. We charge a flat fee depending on your needs and a minor equity stake in the company. Equity stake typically ranges between 2-4% and a right to invest pro-rata in future financing rounds to maintain our ownership percentage.

Why do you take equity in the company?

Charging a flat fee plus equity helps us subsidize the cost of our services. We know that when you are starting up, you are always low on cash. We want to be part of the amazing company that you are building.

Do you work only for equity and no-cash?

We have not done it so far but we are open to discussing. It will depend entirely on the idea, team and the plan. If we see potential, why not.

What if I do not want to give equity?

If we like your idea, we will still work on it without equity as long as you compensate in cash. But we do prefer a cash plus equity model.

Do you work with any startup idea?

We are a small group of entrepreneurs, technologists, and marketers. We have limited bandwidth. We also see that your startup idea fits into the expertise we hold. And because we subsidize our fees with equity ownership, we are a bit choosy. During our first one-hour free meeting, we discuss your idea, team, and plans. Based on that meeting, we decide if we are going to work with you.